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In 1860, Alameda’s population was 449. By 1880, it had grown to 5,708. Today’s population is about 73,000. |
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WARMINGTON'S BAYPORT ALAMEDA IS MAME XXVIII
'MASTERPLANNED COMMUNITY OF THE YEAR'
SAN RAMON, Calif. — May 2005 — On Saturday, May 7, the Northern California
division of Warmington Homes California took top honors at the 28th Annual MAME (Major
Achievement in Marketing Excellence) as its Bayport Alameda community won seven awards,
including the prestigious Masterplanned Community of the Year.
Held at the Hilton San Francisco and attended by hundreds of homebuilding industry
professionals, this year's event served to showcase the marketing and merchandising excellence
achieved by Warmington Homes California during the past year. With seven wins, including the
top honor of Masterplanned Community of the Year, Bayport Alameda dominated the evening
and positioned Warmington Homes California as one of Northern California's preeminent
homebuilders.
"We believe that a MAME award of this magnitude is perhaps the most significant nod to
the success of Bayport Alameda," said Cheryl O'Connor, vice president of sales and marketing
for the Northern California division of Warmington Homes California. "To be recognized by
this esteemed panel of judges and our industry as a whole for our efforts at Bayport Alameda
truly is the pinnacle of this planned community's success."
Bayport Alameda is an exciting new masterplanned community by Warmington Homes
California, Catellus Development Corporation and the city of Alameda. It is designed to
celebrate the heritage of Alameda by combining the traditions of the past with the latest
innovations in home and community planning.
Encompassing 87-acres, the community includes four new residential enclaves with a
total of 485 homes in an assortment of neo-traditional architectural styles, square footages and
lot sizes, an 11-acre centrally located park plus four mini-parks throughout the neighborhoods,
and a future elementary school.
The panel of MAME judges was a distinguished group of industry experts from outside
the Bay Area who were selected for their expertise in various realms of the homebuilding
industry. Suzanne Maddalon, vice president of sales and marketing for The Irvine Company in
Irvine, CA; Paul Haden, principal of The Collaborative West Land planners in San Clemente,
CA; Brian Dawson, principal for DHP Architects in Newport Beach, CA; Cherry Henricks,
president of Two's Company Interiors in Northridge, CA; Andy Skiver, president of The Skiver
Group Advertising in Irvine, CA; and Tim Galvin, vice president of sales and marketing for The
Boulders at Truckee in Lake Tahoe, CA reviewed more than 2,000 pieces of entry materials
before selecting winners in many of the 33 MAME categories.
Bayport Alameda's seven MAME awards were in the categories of Best Signage; Best
Brochure; Best Sale/Information Center for a Masterplanned Community; Best Interior
Merchandising; Best Architectural Design for The Cove and The Pointe; and Masterplanned
Community of the Year.
"In order to become eligible for Masterplanned Community of the Year, a community
must display excellence in a broad range of categories," O'Connor explained. "Bayport
Alameda won six MAME awards during the course of the evening, which culminated in the
seventh and final Masterplanned Community of the Year MAME award, which is among the
judges' most esteemed honor."
O'Connor said that in addition to Warmington Homes California, an entire team of
professionals contributed to the excellence of Bayport Alameda and helped to achieve this
notable recognition for Bayport Alameda. Special acknowledgment goes to Fran Leach, director of marketing for the Northern California division of Warmington Homes California, whose
significant contributions are overwhelmingly responsible for the award-winning character of
Bayport Alameda.
Also sharing these MAME honors are Edwards & McCaslin of Danville, CA;
Marketshare Inc. of Milpitas, CA; Bayport Advertising of Costa Mesa, CA; Taylor-Roberts of
Philo, CA; Creative Design Consultants of Costa Mesa, CA; William Hezmalhalch Architects of
Pleasanton, CA; and Michelle Bridges Architectural Color Consultant of Long Beach, CA.
Bayport Alameda is located on the site of a former naval supply warehouse and base
housing and the community has enjoyed tremendous popularity and sales success. Besides being
recognized as Masterplanned Community of the Year, Bayport Alemeda continues to serve as an
industry-wide model for relevant land re-use and revitalization.
"There are a lot of eyes on Bayport Alameda as cities throughout the country contemplate
appropriate land re-use issues," O'Conner said. "MAME recognition of this important project is
sure to have far-reaching implications and hopefully will position Bayport Alameda as an
example to follow in other regions."
For more information about the masterplanned community of Bayport Alameda, visit
www.bayportalameda.com. Models at all four new neighborhoods are now open and homes are
selling from the $700,000s to low-$1millions.
The Bay Area division of Warmington Homes California is located in San Ramon.
Currently, the division has 10 new home neighborhoods now in various stages of development
throughout the Bay Area. For maps and directions to all of Warmington's new neighborhoods,
visit www.warmingtonhomesca.com.
For a complete list of this year's MAME winners, visit www.hbanc.org.
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